Accountabilities
Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
Own and drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates.
Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams. Keep the leads flowing.
Collaborate with the Marketing Automation Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.
Partner with Campaign Planning, Marketing Strategy, and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
Utilize strong project management skills to track and deliver critical marketing execution projects on time
Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.
Key deliverables
Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth.
A robust, scalable global marketing funnel that drives high-growth lead generation: net new leads, nurtured leads, qualified leads, and leads that convert into sales opportunities and closed won deals.
Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across the Legal, Corp, TAP, and/or Print businesses.
Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments.
Meaningful omni-channel interactions that create positive experiences and outcomes for Legal customers and differentiates Thomson Reuters from the competition.
Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success.
Skills and Experience
4-6 years of relevant experience
Expert proficiency in Eloqua and Salesforce. Certifications preferred in both.
Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML.
Intermediate proficiency of digital marketing and its interdependence with marketing automation.
Strong track record of acquiring, nurturing, scoring, qualifying and passing leads to the sales channels.
Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding; lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation using email, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data, etc.
Ability to keep the marketing leads flowing between Eloqua and Salesforce, maximizing sales channel bandwidth
Project management skills working environments in highly matrix organizations.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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