Experience: 3 – 6 years
Job Location : Pune, India
Deskera is looking to hire a professional as SEO Specialist with a passion for excellence. Good communication and presentation skills, with an ability to improve search engine optimization by using techniques and Identify and implement innovative SEO strategies and participate to ramp up the marketing efforts.
Optimize website content for maximum visibility and ranking in the major search engines.
Organic link building from relevant sites and directories to target pages.
Test and track landing page optimization, analytics using google and Matomo (earlier Piwik) and online tools.
Monitor and report on monthly campaigns and statistical analysis.
Development of an overall Social Media Marketing Plan and Strategy.
Develop campaign pages, banners and online promotional material (will involve working knowledge of posting to WordPress based blogs and Content writing with respect to campaign topic)
Monitor web analytics dashboards, reports and key reporting tools.
Qualifications and Skills
Good knowledge of on page and off page SEO strategies/techniques.
Understanding of trends and best practices in online marketing, SEO and digital tactics success measurement.
Preferred experience in digital marketing experience, strategy development, program execution, and performance analysis and measurement.
Good knowledge of SEM and PPC campaigns.
Strong knowledge of search engine algorithms and ranking strategies.
Ability to identify and isolate trending keywords for a given topic and or different geographical locations (US, India, Singapore, Malaysia, Indonesia)
Ability to work with social media channels like Facebook, Twitter, LinkedIn, Blogs, etc
Innovative and creative, with a concise, precise and effective approach to problem solving.
Excellent communication skills, both verbal and written.