Experience: Minimum 10 to 12 years of experience
Bachelors’ degree required. Master’s Degree with a specialization in Marketing preferred
Outstanding organizational and time management skills
Excellent communication, presentation and leadership skills
Attention to details
Well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.
Previous 5 years working as a Media Leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports. A hands-on collaborative style of working is a must!
Experience building brand awareness and support internally
Key skills and competency:
Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms
Experience developing high level marketing and brand strategy in line with the strategic vision of the Institution.
A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.
An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.
A business leader with success in leveraging social media to grow Deshpande Foundation’s brand.
A marketing leader with the vision to seek out new promotional avenues to support fundraising and program objectives. You will be successful in this position if you can
Develop and leverage powerful donor & influencer networks to create a lead generation machine for the Development Department.
Build the brand to drive awareness and clout so that DF is seen as a leader in the non-profit field (NGO).
Execute expert business planning with strong bias to action.
Expert Planning & Business Strategy – Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.
Mobilize the communications team to “get the plan off the page” with efficiency and flexibility – measuring results and adjusting the plan to reach aggressive goals quickly.
Web Presence – Donors see it, they get it, they love it, they give o Establish a best in class web presence that drives donations and volunteer support, and supports aggressive fundraising and awareness growth goals.
Evaluate and enhance Deshpande Foundation’s Search Engine Optimization (SEO) to own key search terms and drive donors and supporters to the site.
Brand Building and Story Telling – o Continue to develop and strengthen DF’s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.
Ensure that the brand is strong and consistent in every marketing tactic, and that the Deshpande Foundation Sandbox story is communicated with drama, creativity and impact.
Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives donations. Rally DF stakeholders (staff, donors, chapters, etc.) around the brand; ensure brand standards are maintained across all channels.
Social Media – o Lead communications team to create a best in class social media presence that empowers stakeholders to spread the DF brand virally.
Develop innovative campaigns that increase quality fans and followers and turn them into donors.
Awareness Building – Build awareness so that Deshpande Foundation is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love Deshpande Foundation’s work.
Measure and manage recognition and clout (Klout) so that Deshpande Foundation is recognized for all the right reasons.
Open Sourcing, Be a connector – Find, develop and leverage supporters who have time, money, expertise and connections.
Leverage these relationships to broaden DF’s reach and impact so that we can do more with less. (i.e. Cause Marketing Partnerships, In-Kind Support, Celebrity Ambassadors, etc.)
Stakeholder Communications – Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.
Design a donor communication plan that motivates supporters to move up the giving ladder, increasing their levels of support over time.
Oversee Media related activities to expand the outreach of Foundation.To develop and execute media strategies & Managing digital brands.
One must be familiar with different media types, from offline advertising sites (like magazine and billboards) to digital channels.
Ultimately, one should increase the public’s interest in our services through thoughtful media campaigns and ensure our advertising costs are within budget.
Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.
Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
Advanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences.
Manage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team
Key responsibilities and accountabilities
Determine the best media outlet mix for promotional strategies
Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
Manage the day- to- day implementation, and optimization of media activities
To develop and execute social media strategies & Managing digital brands
To Develop and create innovative media campaigns
Regularly report advertising campaign results (including revenues and costs)
Optimize advertising strategies for varying audiences and channels
Design and review advertising budgets in collaboration with the Impact units
Negotiate with media channels to close competitive deals
Create new campaigns to reach a broader audience
Ensure a cohesive advertising message across campaigns
Build long-term relationships with media influencers to promote our brand
Train, motivate, grow and evaluate team-members
Analyse relevant channels and outlets
Develop budgets and flowcharts
Recommend tactical implementation and timing
Day-to-day management of digital media plans in consultation / collaboration with DF’s CTO / web Communication team including developing recommendations, execution details and budgets.
Lead and direct the development of client presentations from a media perspective
Research and implement new techniques and technologies that are relevant to clients’ media strategies
Draw insight from campaign results
Ensure dialogue with client and internal team on informed strategic implications
Maintain current knowledge of PR, marketing and industry best practices
Compelling annual report year on year, which can sway potential donors and show current donors how their money is helping DF organization to make an impact and give inspiration to the external entities