Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
We are hiring a Communications Planning Manager to join the Communications Planning and Media Investment (CPMI) team, part of Facebook's Consumer Marketing organization. The CPMI team is responsible for communications planning, media strategy and execution for all consumer-facing campaigns across the Facebook family of apps.This role is responsible for managing all of Facebook’s campaigns within India. The role reports into the Marketing Director, India. The role is based in Mumbai but may require regular travel to Menlo Park (Facebook HQ) and London (Facebook International Marketing HQ).
Development and execution of all India consumer facing campaigns. Ensuring that campaigns align with the global strategy, business objectives, incorporate industry innovation, measurement and leverage appropriate channels across both digital and traditional
Work with Decision Science (our internal analytics team) and Insights to develop audience definition and insights, the campaign learning agenda and measurement plan. Post campaign to evaluate the performance and to share learnings to further our understanding of the true incremental impact of our investments
Collaborating with our media agency to develop the strategy, plan and oversee the execution
Collaborating with the On Platform Buying team (located in Menlo Park)
Aligning with the central CPMI Centre of Excellence team to create and implement best practices, media investment plans, channel strategies and joint business partnerships with strategically important partners (publishers, broadcasters etc)
Build strong relationships and ensure alignment across the global CPMI team
Build strong cross-functional relationships across the International and central marketing teams, Decision Science, Insights, Creative and relevant sales teams
12+ years of experience in planning and executing campaigns in India, either within an agency or within a client organization
Experience representing and advocating for team objectives across varying levels of stakeholders
Knowledge of current trends and innovation in media, tracking, analytics and research
Experience pulling insights from data and tell a story using those insights
Experiencing leading multiple full funnel media strategies from inception to launch
Experience communicating in the role of individual channels vs. how channels complement each other in a plan
Knowledge of testing scenarios/methodology (i.e. A/B testing online and matched market testing offline) and the benefits and drawbacks of testing