Set campaign strategy (viz. selection of platforms such as FB, Twitter, LinkedIn, Instagram)
Set objective (E.g. Likes, Reach, Engagement, Leads and Sales)
Plan media spending strategy
Plan Media Mix
Plan Content Strategy
Conduct measurement and analysis of campaigns
Create relevant content to reach the company’s ideal customers.
Create, and manage all published content (images, video and written) in coordination with content writer and graphic designer.
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Develop and expand community and outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Experience :2 - 4 yrs
Any Graduate, Degree / Diploma in Digital Marketing,
Salary :25- 30 k
Skills / Attributes :
Excellent communication, English writing and presentation skills.
Knowledge and understanding of online marketing field
Proficiency in Ms Word, Ms Excel & Power Point
Strong understanding of Customer Service
Should be able to work under pressure whilst adhering to time lines
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of "Search and Social"