Care. No matter what:
PPLM has been a leader in promoting sexual health for more than 90 years. We believe that all people deserve the information and expert services to make informed, personal decisions that affect their health, their lives and their futures. We are the state’s leading provider of sexual and reproductive health services. We educate families and empower youth to make responsible choices that lead to healthier lives. We advocate for policies that improve sexual health.
Our Commitment to Diversity, Equity and Inclusion:
PPLM believes sexual health is essential to every person’s overall health, well-being and happiness. We recognize that geographical and systemic barriers entrenched in discrimination and stigma prevent people in Massachusetts from having equitable opportunity to choose their own path and access to sexual and reproductive health care. In order to address health equity in communities across Massachusetts in an authentic way, we must start with ourselves. We are taking focused steps to make progress in our own organization. We have embarked on a diversity, equity and inclusion journey that will lead us toward becoming an organization that better reflects our patients and embodies cultural humility. We are wholeheartedly committed to this work.
Planned Parenthood League of Massachusetts is seeking a Digital Marketing Associate to contribute to innovative business strategies, positioning the organization for success in the changing healthcare marketplace. Working closely with the Marketing Manager and Bilingual Marketing and Brand Associate, the Digital Marketing Associate will help develop and implement a range of strategies (advertising, social media curation, website content development) to recruit and retain patients to health centers throughout the Commonwealth. A key part of this role will be to maintain PPLM’s digital properties, including website, social media accounts, and customer review platforms such as Yelp and Google. The Digital Marketing Associate will work to enhance PPLM’s digital brand by creating new website content, implementing strategic social media engagement tactics, and leveraging new digital media best practices as they emerge. In addition, the Digital Marketing Associate will be responsible for analyzing website volume through the use of Google Analytics. Finally, the Digital Marketing Associate will provide creative input on future campaigns that aim to promote PPLM’s critical mission and serve as a creative partner for PPLM’s Strategic Plan focused on disrupting disparities and advancing health equity across the state. This position requires a self-starter with excellent time-management and multitasking abilities, a collaborative spirit, and a can-do attitude.
Our team works with people of different races, ethnicities, sexual and gender identities and expressions, ages, abilities and experiences, and the work of the Digital Marketing Associate will seek to understand and support the many communities that we serve.
Compensation: $21.25-$23/hour based on experience and PPLM base location.
37.5 hours per week.
Note, a one-page cover letter is highly preferred - please submit with your application.
Become a subject matter expert in PPLM’s services
Assist with multi-media marketing and advertising programs for health services and education
Serve as a liaison between graphic designer, media buyers, and other external partners
Create copy for website, social media platforms, presentations, and other platforms as relevant
Coordinate PPLM social media platforms (Facebook, Instagram, Linkedin and Twitter)
Stay abreast of new social platforms and best practices
Assist with the creation of digital ads
Attend external events with outreach staff on an as needed basis
Manage and update website content in collaboration with the Marketing Manager
Respond to multi-department requests for digital marketing content and work in collaboration with other departments on their marketing needs
Ensure all materials created are in alignment with Planned Parenthood Federation’s brand guidelines
Leverage marketing and branding tools available through the Planned Parenthood Federation of America
Assist with market research projects to better understand competitive environment and stakeholder needs
Serve as a member on a variety of internal workgroups including strategic plan workgroups to provide marketing input and support
Other tasks and responsibilities as needed
Bachelor’s degree in marketing, communications, public/health care policy, or related area of studies required
Bilingual capabilities in Spanish and English preferred, but not required
1-3 years of experience in marketing, community outreach, or healthcare environment
Proficient in the Microsoft Office Suite; knowledge of Adobe products
Experience with a CRM database and Google Analytics is a plus
Knowledge of social media platforms and practices including Facebook, Twitter, Instagram, and LinkedIn
Exceptional interpersonal and presentation skills
Proven writing ability, preferably in a marketing environment
Organized and analytical with strong attention to detail
Demonstrated ability to work with people of different races, ethnicities, sexual and gender identities and expressions, ages, abilities and experiences.
Available transportation/access to a vehicle for meetings throughout Massachusetts (up to 25% in-state travel)
Moderate to heavy lifting and carrying (up to 50lbs) of marketing materials and other equipment is required.
Must be able to attend night and weekend events on a periodic basis
Planned Parenthood League of Massachusetts offers a comprehensive benefit package which includes; health, dental and vision insurance, 11 paid holidays, 403B retirement plan with a 3% employer match, paid parental leave, paid time off, flexible spending accounts and more.
Planned Parenthood League of Massachusetts is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.