The primary responsibility will be to engage and build business relationships with prospective customers through social media like LinkedIn, Twitter, Instagram, Pinterest, YouTube, and Facebook to drive traffic to the company’s website.
Build, nurture and grow various social media communities in terms of followers and members
Manage company’s social media groups, pages, and handles independently
Track, measure, and analyze all initiatives on social media activities
Monitor and engage in relevant social discussions
Explore new ways to engage and identify new social networks to reach our target buyers.
Identify and advise Promotion team on the most appropriate content formats for each platform and audience
Work alongside other members of the Marketing team to distribute content that educates, entertains, and engages our target audiences and supports overall marketing goals
Drive consistent, relevant traffic and leads from our social network presence
Plan, schedule, conduct, and monitor promotional activities in these social media sites like:
LinkedIn company page
Company’s LinkedIn group
First class graduate/postgraduate from any field with relevant experience in social media. Preference will be given to MBAs.
A recognized qualification in Digital or Social Media Marketing is an added advantage
Active and broad-based experience in social media, with a command on each platform and their best practices
Keenness to stay ahead of all social media marketing trends and be able to implement the same
Excellent communication skills, both written and oral
Creative thinker, with an ability to use both data and intuition for informed decisions
Should be an excellent team player