Develop all digital marketing plans including SEO/SEM, email marketing, social media, and online advertising campaigns
Oversee the development of e-marketing content and exploration of sales channels
Collaborates with team members & provides guidance to the design and implementation of marketing campaigns to enhance the overall online presence of the company’s website
Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership
Develops content and directs creative execution to provide a consistent, targeted, and impactful message.
Should be well versed with writing for print and electronic media and at the same time should have existing relationships with media houses and publications.
Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
Contributes ideas for new programs, researching and recommending innovative branding techniques.
Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.
Provides hands-on advertising support for assigned departments, paying close attention to timelines.
Identifies and presents opportunities for consistency in messaging and customer experience across channels from in-store signage to digital to print.
Develops an understanding of short- and long-term department goals and planned initiatives.
Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.