To Support Digital Marketing Initiatives for Onco and Hospital Business. Responsible for creating a strategy for integrating digital with multi channels, whilst remaining tactically involved in the execution of programs in order to achieve brand objective
Drive development of Global Digital Assets like HCP Engagement Portals,
Conceptualise, Develop and Digital campaigns based on the global Initiatives
Share insight and analysis with country team which can be leveraged for managing digital assets way forward for the brand
Work closely with cross functional teams across Regulatory, Medical, and Legal to ensure digital marketing activities remain compliant with DRL policies
Project Manage the digital platform content development and marketing collaterals
Develop, agree and track key KPIs for digital initiatives. Build strong analytical capabilities in the ecosystem, by defining “what to measure” and “How to measure” for each digital initiative across search, social, display & mobile.
Skills Required: Digital Marketing