Liaison with Creative agency, PR agenc, digital agency, Mall Management for marketing related activities, publications etc.
Planning & executing marketing calendar as per defined budgets.
Campaign launch – Overseeing it through each step – right from point of inception, to its production & final execution. Supervision for each photoshoot etc
Media Plans – Outdoor, print & electronic
Planning & Executing PR activities for the year - celebrity gifting, tie ups, brand related events, interviews etc.
Planning & executing consumer events
Digital Content – Vetting all digital content before publishing on social network sites such as FB, Instagram, Twitter etc.
Creative briefs for every project – be it new website launch, mall activities, instore promotions, new product launch campaigns, festive campaigns through the year etc.
Visiting all stores in Mumbai once a month, to check display, store staff’s product knowledge and overall condition of stores.
Executing all printing of creative work with vendors.
Working with store staff during product launches, mall activities, or any other marketing offer which stores are carrying out for that specific time period.
Reporting to - MD /Head – Marketing & Ecom