Experience: 2- 5 years
Job Type: Permanent
What’s the opportunity?:
Acuvate’s marketing team is looking for an exemplary content writer passionate about storytelling, loves creating engaging content, and is interested in emerging technology. A content specialist who can develop a good understanding of our target audience, their needs and can craft content that is well-researched and optimized for them. Does this sound like you? – Let’s talk!
What you’ll be doing:
Writing clear, grammatically correct, and error-free content that reflects the company’s voice and brand, drives traffic, engages and converts target customers. Planing and developing content for white papers, blog posts, website copy, eBooks, case studies, and other content as needed
Producing copy for a variety of media, including social, print, video, and online
Proposing copy concepts in an engaging way
Contributing to social media postings and management of social media accounts and content calendar
Collaborating with internal teams, including sales, services team leads, our PR team, and company leadership to brainstorm and develop persuasive written marketing materials
Researching keywords to optimize newly produced content for search engines
Researching industry-related topics, identifying target audience’s needs, and recommending new ideas
Interpreting creative direction and technical information and turning them into persuasive copy concepts
Managing editorial calendars and content project plans; provide regular updates to stakeholders
What skills are we looking for?
Either (a) a bachelor’s degree in communications, marketing, journalism, or English with a significant focus in technical writing and communications, or (b) a bachelor’s degree in computer science or engineering.
2-5 years experience in content marketing or copywriting, preferably with an agency
A proven ability to think conceptually and to communicate complex ideas and technology-related concepts at an optimum level of abstraction for executive-level readers in North America and the U.K.
Experience producing copy for digital media channels, including email marketing, social media, and websites
Exceptional skills in social media writing, including the use of hashtags, relevant acronyms, and social amplification
Experience writing compelling digital advertising copy
Proficiency with common office software including Microsoft Word, PowerPoint, Teams
Experience with SEO concepts and social media marketing will be preferred
Creativity, adaptability, and the ability to work collaboratively with a cross-functional team
Proven experience communicating topics related to Information Technology (computing, servers, Microsoft-related technologies, artificial intelligence, and other IT-related topics) will be strongly preferred.