Senior Analyst – Marketing Automation - Deloitte Support Services India Private Limited
As a Senior analyst, you would closely interact with Deloitte UK stakeholders and support their direct email marketing programs which includes create and send the personalized emails containing Deloitte thoughtware, newsletter, webcasts and events. This would require you to be involved in all stages of email execution (creating, testing, deployment and reporting). You will report to the Marketing automation leads in BSO and UK. Here are few of other responsibilities.
Work you’ll do
As a part of the Email marketing and Marketing Automation team, you will:
Support the day-to-day delivery of client marketing automation campaigns
Responsible for supporting the development of campaign processes, best practices, governance and testing requirements, as well as producing asset and reporting templates
Delivery and rigorous testing of various campaign elements, including emails, landing pages, forms and automated workflows
Provide Subject Matter Expertise and Critical thinking for MA project to team members.
Support team lead in creating management information reports.
Mentor and support team members.
Use MA platform knowledge to build campaign assets in line with the project brief
Configure the marketing automation platform to create additional components of the campaign, such as campaign mailing lists, automated flows, web forms or personalisation elements within the campaign assets
Carry out quality assurance on all aspects of the finished campaign build in-line with defined processes
Keep the project team informed via timely updates around project process, risks and concerns
Work with the project team to attain client sign off. This may involve managing client amendments, answering client queries and running additional quality assurance processes as required
Manage campaigns in the marketing automation platform, ensuring that automated elements run as expected. Report any issues or concerns in a timely manner
Provide key campaign reporting metrics to the project team as required
Demonstrated initiative, follow-through and problem-solving ability
Project management experience, ability to prioritize and manage multiple projects and work streams simultaneously
Build knowledge around Deloitte & BSO wider business vision, objective & offerings
11 AM to 8 PM
The Internal Client Services team at Hyderabad supports the Deloitte organization in the UK with a wide variety of capabilities like financial reporting, HR and financial transaction processing, administrative service and helpdesk support, marketing and IT services.
email marketing and marketing automation
A proactive, progressive and analytical mindset
Ability to multi-task and prioritise across multiple projects
Good understanding of wider digital disciplines, including digital analytics, campaign strategy, social media and advertising
Knowledge on reporting and data analytics tools such as Google Analytics, Adobe Analytics, Omniture, Eloqua, Tableau will be an added advantage
Proficiency in MS Office, specifically MS Word and PowerPoint, especially MS Excel
Knowledge on deploying digital marketing campaigns using our marketing automation platform
- Working knowledge of Marketo
- Working knowledge of HTML
- Excellent analytical, organizational, troubleshooting & strong interpersonal and communication skills
- Updated with the latest B2B Marketing Automation best practices
- Understanding of CRM systems
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
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