PR & Media
Context of this Job
This is an open position for PR & Media at Isha Foundation.
The foothills of the Velliangiri mountains, forty kilometers from the city of Coimbatore in South India, serve as home for the Isha Yoga Center. The Center is dedicated to fostering inner transformation and creating an established state of wellbeing in individuals. The large residential facility houses an active international community of brahmacharis, full-time volunteers and visitors. Established by Sadhguru as a powerful sthana (a center for inner growth), it is unique in its offering of all the four paths of yoga – gnana (knowledge), karma (action), kriya (energy) and bhakti (devotion). Every week, thousands of people converge at the center to seek out inner peace and wellbeing, making it a vibrant hub of spiritual growth and activity.
“The reason why the ashram is being structured and created the way it is, is to make people understand that a spiritual process does not mean barrenness of life. Spiritual process means grandeur of life. It does not mean obscenity of excess but grandeur of life. Some aspects very carefully crafted to be minimalistic, some elaborate and exuberant.” - Sadhguru
Read more about Isha Foundation...
What your role will be
Develop efficient content strategies, interview people and write engaging content in third-party online and offline publications to highlight organization’s social impact and achievements, and create awareness among mass media and public. Responsibilities: Work with stakeholders to create effective content strategy Create and deliver content as per requirements and style of third-party publications Work cross-functionally with other internal teams Interview influencers/experts/inspiring individuals in various fields and write articles on their behalf, for which the former will be credited as the author. Strategize and capture interesting stories from Isha’s projects and write for print and digital media.
Minimal Educational Qualifications: Bachelor of Communication Journalism(B.C.J)
Skills and Competencies: Good communication and interviewing skills to identify interesting points and bring them out in the form of a story/article. Proficient in writing engaging articles, blogs, guest posts, etc Must be able to carry out extensive research and produce engaging, unique and original content Excellent written and spoken English skills Should be able to write on any topic easily and coherently and be able to ideate independently Self-motivated and positive personality Experience and knowledge in copy writing, proofreading and editing Has had exposure to areas such as ecology, education, social work, rural India, agriculture, NGOs etc. Capable of synthesizing information from experts for a lay person
Computer Skills: Basic
Required Work Experience: 6 years
Gender Preference: None