Location: Hyderabad Experience: 4 – 6 years Job Type: Permanent
What’s the opportunity?:
We are on an interesting growth journey and are seeking a Services Marketing Manager to join our team. Reporting to the Head of Marketing, the Services Marketing Manager will be responsible for the go-to-market (GTM) of a portfolio of Acuvate’s professional and IT managed services. This individual will contribute to the overall strategy and lead portfolio tactics (including sales tools and collateral) and positioning to the Acuvate’s sales community and the broader market overall. This role requires strong collaborative skills working with Sales, Services Product Line Management (SPLM), etc.
If the above-mentioned values and vision concur with you and if you’re someone who takes pride in contributing and being in an ever-growing and stimulating work environments then we are sure we will enjoy this ride together, we are just a ping away to connect and get this conversation going.
Talk to you soon! What you’ll be doing:
Develop compelling services value proposition, positioning and messaging that differentiates Acuvate from the competition.
Create compelling content (presentations, blogs, e-books, success stories, video scripts, etc.) targeted and written to the right audience to create demand for Acuvate’s Services.
Communicate the value of Acuvate’s Services to the sales team and develop sales tools and enablement programs.
Identify and execute thought leadership and customer success stories to help drive Services sales.
Use market, customer, and competitive input to develop appropriate positioning for Acuvate’s Services and drive its positioning on a global basis.
Support the development and implementation of market strategies to help grow the market share globally for Acuvate’s professional and managed services.
Conduct, gather and interpret market, customer, and competitor research to identify and capitalize on market trends, challenges, and opportunities.
Represent Acuvate at tradeshows, industry forums, and analyst events, as required.
Responsible for creating and updating Services information when required to satisfy new service introduction process.
Collaborate with Acuvate’s Product Line Management and Sales teams to understand the nuances related to deployments and customer concerns, and positioning/messaging accordingly.
Liaison with internal stakeholders, Marketing head and extended teams such as agencies to execute all marketing initiatives and campaigns to engage the target groups continuously.
Measuring the results of marketing activity to inform future marketing campaigns.
Implementing SEO best practices
Execute & Optimize Lead generation campaigns across platforms like LinkedIn, Email and Google Search, Display Network, managing performance as per business requirements.
Provide insights and recommendations to optimize and improve digital results and to implement new tactics and strategies to test.
Produce weekly reports for all marketing efforts (incl content, paid, social channels (organic), website) and a clear summary of performance against the key performance indicators.
Support in building and driving Acuvate’s social media strategy.
Manage internal resources, and agencies. What skills are we looking for?
Bachelor’s degree required; MBA is a plus.
4-6 years’ experience in B2B technology marketing, with a strong understanding of B2B marketing concepts and a proven track record of success
Recent and relevant experience working as a product marketer or service marketer.
In-depth understanding of the Services lifecycle
Good understanding of the emerging technologies, such as cloud computing/AI/Microsoft/Azure and how professional & managed services are used within these markets.
Excellent writing skills with a proven track record of creating impactful content (blogs, e-books, presentations, success stories, video scripts, etc.)
Proven track record working in a collaborative, team environment while leveraging remote resources.
Excellent presentation, interpersonal, and communications skills Bonus skills:
Out of the box thinker, with a passion for trying new things and bringing new ideas into the marketing strategy.
Takes initiative, proposes innovative solutions.
Strong people person with the ability to network in a large organization.
Team player who works well with colleagues, customers, analysts, and partners
Experience using social, online, and traditional marketing principles and techniques.
Strong organizational skills with the ability to execute deliverables to closure.
Strong sense of ownership and pride in a job well done.
Ability to handle multiple tasks and changing priorities with minimal supervision.
Possess a passion for winning and is driven to succeed and excel in one’s career. About Acuvate
Acuvate is a global software service provider with over 14 years of experience in digital solutions, accelerating enterprise-wide digital transformation with our AI accelerators. We provide solutions and services that modernize, automate and support enterprise applications, IT systems, and infrastructure. We have a strong presence in the US, Europe, and APAC, where we serve multiple ultra-large customers with over $20B revenue. Acuvate is a Microsoft Gold certified partner and has transformed 200+ reputed enterprises globally, including many Fortune 500. With our multi-skilled experts and packaged AI accelerators, we deliver unparalleled efficiencies and accelerate time-to-value for our customers.
For more info, visit us online at www.acuvate.com or follow us on LinkedIn , Twitter , Instagram & Facebook .