you will be building marketing programs to support specific marketing objectives across multiple channels and segments and leading the execution of marketing programs from start to finish.
Contribute to building the largest pet brand in a fast and upcoming industry
A role that will accelerate your career
Opportunity to lead the execution of marketing campaigns
Our client is a luxury pet products brand. They design and customise innovative yet stylish products that is safe for all pets, increasing their comfort, health and happiness. Having won several brand awards, they hope to impact more families with their holistic pet care experience.
In this role, you will be building marketing programs to support specific marketing objectives across multiple channels and segments and leading the execution of marketing programs from start to finish. You will also oversee all Trade Marketing initiatives as well as ATL/BTL activities.
You will be responsible for:
Evaluating the impact of marketing programs in achieving their stated objective
Partnering with creative teams, other internal stakeholders, and external agencies and vendors
Owning and growing all brand channels, website, social media and e-commerce, as well as retail brand store and deliver on decided metrics
Managing brand-building campaigns, celebrity engagement, influencers and build from concept to execution with key focus on measurements and outcomes
Managing monthly, quarterly and annual budgets for the Marketing department
Working effectively and efficiently in cross functional capacities with both internal and external teams
You have at least 5 years of experience in marketing & brand management, preferably in-house.
You have demonstrated ability of successfully managing teams
You have excellent written and verbal communication skills
You have initiative and keen ability to adapt to change and is highly collaborative
You have strong problem solving and analytical skills with high emotional intelligence and maturity
You have strong sense of ownership, are highly action driven and outcome oriented
You are orientated towards innovation and scale.
You have the ability to hustle and make things happen