5+ years of SEO experience, proven track record of successful SEO strategy and implementation.
Collaborate with the product and tech teams to drive initiatives for best user experience, site architecture and content, impacting rankings of category keywords in organic search result
Develop link-building strategies, link architecture and ensure spider friendliness of the website
Manage tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On-site content optimization;
Ownership & reporting of key SEO performance metrics.
Perform keyword research and analysis from Google adwords tool and other commonly used tools
Log file analysis and traffic reporting, and other topical trends in SEO
Develop reports on organic metrics, and possess working knowledge of Google Analytics and other commonly used tools
Manage and drive SEO reporting build, develop and present weekly updates to demonstrate the impact of company’s investment to senior management
Develop and maintain social media profiles on platforms like Twitter, Facebook & LinkedIn.
Develop pay-per-click advertising campaigns on platforms like Google Adword