About the company
Kraftshala makes India’s most loved marketing & sales training programs with an Advocacy Score of 95%. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. Our programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field.
This is why S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, Yum! Brands etc) as well as students currently studying in the best business schools of the country (IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) find value in our programs (remember 95%?).
We are a team that is gunning to bring transformative changes to India’s higher education ecosystem. Welcome to the ride!
Kraftshala is backed by Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A.), Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, one of India's largest performance marketing agencies).
What do we value (the Kraftshala Kode):
Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:
We seek a user centric mindset. People who start with the user and work backward, and take every opportunity to add value to their customers/ partners fit right in.
We value problem solving skills. We look at problems objectively, solve for root causes, make decisions for long term good instead of short term gain, and don’t let processes get in the way of value addition.
We look for learning agility. We are a team of learners who like to read, talk to experts, and seek feedback to be better today than we were yesterday.
We respect ambition & courage to take on large goals. Self starters who demonstrate high ownership strengthen the backbone of our team.
We expect consistency and reliability. Predictability just makes everyone’s life a lot smoother.
We like people who are real, open and direct in communication, while still being empathetic.
We are practical optimists. Our team strongly believes in a better future & we enjoy playing our part to make that future a reality.
What is the recruitment process
As a small team (~25 folks), it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation (telephonic/video conference) with us will last about 30-60 minutes. Typically the whole process takes between 7 - 15 business days depending on your and our schedules. The process will occur over telephonic calls, so you don’t need to worry about travel.
Setting expectations: This will be a call to understand your profile briefly and determine which role(s) it matches up to.
Content Task: This is a specially designed assessment to understand whether you have the skills to succeed in the Marketing Associate role.
Technical conversation : This will be a call with one of our Marketing Team leaders to discuss the Task and other functional skills you’ll need to succeed in this role.
Culture fit conversation 1: A conversation with one of the other team leaders (outside of Marketing) to determine your fit with the Kraftshala Kode.
Culture fit conversation 2: A final conversation with our founder to determine your fit with the Kraftshala Kode.
Extending an offer: If all goes well, we will extend an offer mentioning the relevant details.
You should expect 6L - 9L INR / annum as your salary depending on past experience and comfort with marketing strategies, digital tools, growth techniques etc with an 85-15 split between fixed and variable.
You’ll work with the marketing head and co-founders of India’s top marketing training platform early in your career.
Other benefits include home-cooked meals in the office (when the office reopens), flexible holiday schedule, and a library of books and courses to further your professional/personal life.
Role Description for Associate/ Senior Associate - Content and Social Media
What you will be doing
As India’s premier marketing and sales online training platform, we have assembled a bunch of learnings and insights. Your goal is help us leverage social media platforms to drive reach for these learnings by:
Creating shorter, easily “digestible” pieces of content that make these learnings interesting, relevant and engaging on any one or more of 3 key platforms- Instagram, LinkedIn or YouTube. Examples:
Guiding the video editing and design teams to deliver fresh, engaging creatives
Writing engaging copy for our social media handles, websites and other marketing material for Kraftshala
Build organic discoverability of our assets through platform specific strategy
Must Have Skills:
An ability to quickly understand marketing and sales concepts from different sub-domains
A flair for converting concepts into simple and interesting pieces- video scripts, instagram carousels, LinkedIn posts, articles etc
An understanding how content travels on any one of the following platforms: Instagram, YouTube or LinkedIn.
A structured approach to problem solving, which involves struggling with the problem till you are able to isolate the “Why” before coming up with a solution
High levels of learning agility to constantly to learn and adapt to new platforms, contexts and ideas.
Ability to see the big picture as well as the easy-to-miss details.
Good to Have Skills:
2-3 years of experience in social media content creation (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
An understanding of
Design and aesthetics
How videos can be made engaging
Delhi (You will have to work from home till the Covid-19 crisis recedes)