Understand and know about the latest Google algorithms to improve SEO ranking
Register Google and Bing business pages
Maintain all business pages
Research keywords in-depth using a variety of tools
Create and execute sitemap.xml and robots.txt
Register for Google and Bing webmaster tools
Set up Google Analytics, analyze, and resolve issues
Integrate and maintain Google Tag Manager
Work on on-page and off-page optimization
Implement technical SEO
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategies
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with content and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, etc. to improve SEO positions for target keywords
Analytics skills
