Role: Brand Executive
Purpose of the Role:
To lead execution on marketing initiatives including activations, promotions along with ensuring efficiency in network and data management
Qualification & Experience:
MBA/PGDM with min 4 years of experience
Experience of at-least 18-24 months in Marketing is required.
Key Deliverables of the Role:
Lead on ground execution of brand activations through innovative ideas to impact brand metrics in focus markets
Lead in-store advertising/promotion for the brand to ensure strong in-store presence and influence offtakes
Drive sales team/ supply chain interactions for marketing-sales activations and materials for NPDs, New SKU Launch
Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations
Functional Skills and Competencies:
Excellent Communication Skills
Good presentation & Influencing Skills
Business & Financial Analysis
Advertising Development
Trade Understanding
Reporting Relationships
Upwards- GPH/ Marketing Manager
Team Members
Brand Manager
Assistant Brand Manager
Other Key Functional Interfaces:
Internal
Category Head
Sales, R&D, Operations, Supply Chain & HR
External
Advertising Agencies, Market Research Agencies
Growth Path & Future:
Assistant Brand Manager
