Broadband Franchise - BDM Requisition ID: 15190
About the Role
Current wired broadband sizing n India is estimated at 30 Mn, with government PSUs (BSNL & MTNL) serving 13 Mn, the Private players (Airtel/ ACT, Hathaway etc.) serving 7 Mn and another 10 Mn of unreported base, served by smaller LCOs in partnership with MSOs/ ISPs.
This translates to mere 10% household penetration, much lower than average 50% worldwide and 90%+ in Europe & US. In contrast, India has a total base of 167 Mn linear TV customers over DTH/ Cable, clearly demonstrating the huge market for media consumption in India, which are potential for Homes Broadband.
There are estimated 60K Local cable operators, who provide Cable TV services by laying OH coaxial cable (in tie up with MSOs, estimated 6K), with estimated customer base of 10 Mn, in Tier I, II & III towns. We intend to aggressively pursue this opportunity.
The Business development Manager has to constantly travel to identified cities and align pre launch activities from identification to onboarding LCO as per the set guidelines.
The person will be responsible for collaborating with circle homes team and Network team for the deliverables – he will be required to demonstrate strong execution skills to launch a city in stipulated timelines. The person will also manage and foster relationships with partners ecosystem.
This role will carry the responsibility of ensuring smooth roll out of the business. Individual has to travel minimum of 20-25 days in a month. Broadband business knowledge will be advantageous
Cluster identification for cities shortlisted
Market potential assessment & inputs to network planning team on rollout areas
LCO Management: Identification, onboarding, training, billing, new acquisition
Home pass roll out in approved clusters with testing of each network element
LCO training on Airtel systems, apps & processes
Experience & Skills
Strong Execution Skill
High Adaptability with structured thinking & decision making
Stake holder management and collaboration
Ability to lead multi geography ecosystem and manage a large no. of partners
Excellent communication skills
Entrepreneurial with good financial controls
Difficult situation negotiations skills
Must have: Graduate, MBA (preferred)
Must have: 4+ years of experience
Designation: Broadband Franchise
Experience: 0-34 years
Position Type: permanent
Business Unit: Broadband Franchise.Tamil Nadu
Location: TN-Coimbatore-Bushido Towers