Brand Warriors Internship
Bachfun Private Limited
Bengaluru, Karnataka
About the company:
Across the world, consumers are demanding that their beverages do more than just hydrate or quench thirst - we want choices that are not only healthy but taste good too. Bachfun Private Limited has launched beverages under its brand name 'Again' in the Bangalore market. It is a unique and exciting range of tasty, wholesome beverages with the goodness of dairy, real fruits, nuts, vegetables to give you a delicious and nutritious surprise. All our beverages are nutritively sweetened with no added sugar (either refined or processed), have no added preservatives, no artificial colors or flavors, and offered at a price that is fair, honest & affordable. We hope to offer better food choices to consumers than those available in the Indian market - we are a small company, making a small start but aspiring to have a big impact on consumers and the tasty & healthy food trend in India and the world!

About the internship/job:
Again Drinks is looking for enthusiastic students interested in gaining hands-on experience in an FMCG start-up who strongly believe that early exposure to a customer-facing field role is a key ingredient to a successful marketing career. Selected intern's day-to-day responsibilities include: 1. Create brand awareness of AGAIN Drinks with consumers and drive in-store sales in MT stores 2. Enumerate ideas for effective selling of AGAIN Drinks product variants to consumers 3. Understand AGAIN Drinks positioning and suggest ways to enhance their positioning with consumers 4. Conduct market research, consumer feedback, and surveys to understand the beverages market 5. List queries, objections raised by consumers about AGAIN Drinks’ variants - work on finding effective responses for handling them 6. Create evangelists out of AGAIN Drinks’ customers and drive social media content through evangelists 7. Participate in strategic discussions regarding product positioning, marketing, and pricing

Who can apply:
Only those students or freshers can apply who:
are available for full time (in-office) internship
have relevant skills and interests
can start the internship between 7th Nov'19 and 7th Dec'19
are available for duration of 2 months
have already graduated or are currently in any year of study
Females willing to start/restart their career may also apply

Other requirements:
Should have a positive, go-getter attitude Should have the enthusiasm, energy, and willingness to work hard Should be a people person and love to interact with people - interns will interact with customers every day Are looking to gain practical, hands-on experience

Number of internships/jobs available: 15

Additional details:
Internship benefits: 1. Stipend of Rs. 14,000/- (including performance incentive of Rs. 3,000 per month) 2. Letter of recommendation, Star Warrior award for top performers with the additional incentive of Rs. 6,000/- per month 3. Regular interaction with company founders with learning sessions conducted by them on aspects of running a start-up business 4. Involvement in executing the marketing plan for AGAIN Drinks What would the intern learn during the internship? As a critical interface between our brand and consumers, selected interns would learn to be independent, self-starters; build valuable experience in selling, marketing a product – a skill which will help them in any field in their future careers. They will get the confidence to go into unknown situations, handle uncertainty, take success, failure, and rejection in their stride while pushing forward; think quickly on their feet and make smart decisions on the fly. These sales, marketing, and practical life skills will further buttress their learning gained from college.

Categories: Marketing,Sales,MBA,Brand Management