Position Summary
Assistant Manager - Government & Public Services (GPS) – Digital Marketing Strategist
Looking for a marketing and communications professional with deep understanding of professional marketing services. Someone who can lead and provide support to GPS US and USI SMPs on developing digital marketing strategies by designing campaigns and creating communication plans to enhance the firm’s brand value, augment digital presence and amplify our services and solutions.
An individual who thinks differently and strategically and keeps current on the latest trends in digital marketing. Someone who leads by example in terms of quality of deliverables and relationships across the board and drives high performance from junior marketers. An effective team player who can creatively build campaigns tied to business objectives, is passionate and experienced in marketing.
Required skills and professional experience:
- Strong understanding of marketing roles in a professional services firm - marketing communications, campaigns, operations, and reporting
- Excellent digital marketing knowledge in the areas including web, SEO/SEM, social media – organic and paid
- 5 – 8 years’ experience in developing and executing impactful digital marketing strategies
- Ability to plan, analyze, and present data in intuitive graphical formats and interesting frameworks.
- Can act and work as a digital expert/advisor with the leaders providing suggestions around strategy, planning and impact reporting of various digital campaigns curated as per business priorities.
- Expertise in MS Office skills, especially Excel and PowerPoint and ability to integrate various technologies to support marketing efforts
- Good Understanding of digital and key social media platforms – Twitter, LinkedIn, SlideShare, etc.
- Big picture thinker with an ability to manage multiple and complex business priorities
- Ability to make connections in highly matrixed environment, with eye on integration
- Attention to detail with an ability to take critical decisions and develop plans to execute
- Persuasive communication skills with an ability to gain consensus
- Good team leading skills with experience working in virtual teams
Work you’ll do
As an Assistant Manager in the GPS marketing team, you will provide digital marketing support to GPS campaigns, activations, marketing communication for US & USI leadership, be team-oriented, and have a proven ability to manage competing demands simultaneously. You will also lead a team of marketing professionals and manage/guide/mentor them to achieve the growth for the individual team members and the entire team.
Key job responsibilities include:
- Serve as marketing and communications advisor to US Strategic Marketers and business and marketing leaders
- Leverage client relationships and collaborate across the organization to design and drive impactful marketing programs
- Keep abreast with the changes in the business environment and the marketing strategies being adopted by key competitors
- Join strategic conversations to advice and support the development of digital campaigns
- Plan and execute all digital marketing, including web, SEO/SEM, marketing database, email, social media and display advertising campaigns; Weigh in, rationalize, and challenge the thinking to tightly align our digital marketing efforts with the business priorities
- Design, build and maintain our digital presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Illustrate data graphically and translate complex findings into written text
- Create impactful and targeted insights to help SMs and leaders take effective business decisions
- Present analysis on marketing metrics to measure ROI to help focus on priority campaigns
- Lead by example on innovative approaches and new tools by proactively sharing best practices
- Ensure team’s adherence to processes, protocols, and tools for developing deliverables
The Team
The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte’s revenue, relationships, and reputation in the Government marketplace. Strategic Marketing Planners (SMPs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMPs through innovative solutions that facilitate strategic decision making and works in collaboration with the US stakeholders in campaigns/activations, competitive intelligence support. Also, the team works closely with the US GPS channels under Client and Sales Excellence including Marketing and Communications, Information Management, Account Management, Competitive & Market Intelligence, Pursuits, and Strategy.
Qualifications
- MBA or Any Other Postgraduate Degree
Location and timings:
- Work Location: Hyderabad
- Work Timings: 11am to 8pm
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte’s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
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Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US members firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
Copyright © 2020 Deloitte Development LLC. All rights reserved.
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Requisition code: 64406
