Area Sales Manager - General Trade ( Bangalore - Bisleri )
Bisleri International
Bengaluru, Karnataka
Company: Bisleri International Pvt Ltd

Designation: Area Sales Manager - General Trade

Location: Bangalore

Candidate should be from good FMCG background

Job Objective

Drive revenue achievement in the area through relationships with channel partners, market development and effective partnering with logistics

Key Responsibilities

Area Business Planning:
Drive business planning for the area by cascading monthly sales targets for the area to Sales Executives and Sales Officers while defining roadmap for target achievement
Develop roadmap to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans
Provide inputs for manpower planning for Sales Executives and Sales Officers

Sales Planning & Operations
Deploy Sales Strategy for the area by maximising revenue achievement through the defined mix of Sales Channels
Drive achievement of Primary and Secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales & Distribution infrastructure
Develop coverage expansion plans and guide subordinates in driving achievement of the same; appoint and train new distributors in the area as per the planned number of distributors
Guide team in building relationships with channel partners; proactively participate in building relationships with critical partners
Coordinate closely with Production and Logistics teams to ensure timely order fulfilment and documentation
Drive visibility initiatives and trade promotions in line with the marketing plan of the branch
Drive implementation of applicable trade promotions for the Branch as per guidelines from Branch Manager
Track competitor's field activities and identify ways to counter them
Interact with distributors on a regular basis and seek feedback; address any grievances in a timely and prompt manner

Operational Excellence

Drive initiatives focusing on Sales Enablement and enhanced SCM effectiveness such as Sales & Operations discipline, Sales Force automation, etc. across the area
Oversee timely submission of required data to Sales Manager on monthly basis - sales monthly reports, distributor claims, team expenses etc.

People Management

Drive a culture of performance amongest subordinates - set goals, review and manage performance, guide and counsel and provide feedback on performance so as to ensure a motivated and committed team
Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions
Drive adequate training of sales teams to meet the requirements of the role and be able to handle market dynamics

Perks and Benefits

TADA & Sales Incentives

Salary: Not Disclosed by Recruiter

Industry:FMCG / Foods / Beverage

Functional Area:Sales, Retail, Business Development

Role Category:Retail Sales

Role:Sales/Business Development Manager

channel managementgeneral tradeteam handlingoutletsprimary salesgrowthasmsecondary salesfmcgArea Sales Managerskudistributor handling
Desired Candidate Profile
Please refer to the Job description above
Company Profile

Bisleri International Pvt. Ltd.

Bisleri is the leading brand in the bottled water industry. We are the pioneers, having a nation wide network for manufacturing, sales and distribution.