Involved in developing marketing campaigns to promote a service, product, event or campaign. The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
May require a bachelor's degree in a related area and 0-3 years of experience in the field or in a related area. Has knowledge of standard concepts, practices and procedures within a particular field. Rely on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude required.
Develop a marketing strategy in accordance with the overall company goals and vision.
Be a vital force in the creation and distribution of all varieties of marketing materials.
Collect and analyze market research data and apply it to current projects.
Monitoring competitor activity and generating leads for products and services.
Establish beneficial pricing strategies.
Qualification:Diploma, BE, BCA, MCA