Planning and executing campaigns
Responsible for sustaining & uplifting the brand Image of Fortis.
ATL and BTL mediums of advertising
Experience of Production Photo shoot, Radio Spots, TVCs
Maintaining the brand salience and monitoring usage of brand guidelines
Agency Management Creative and Media agency
Understanding the market demographics, strategizing the marketing mix and maximizing the reach for successful execution
Briefing creative agencies and internal studio for development of effective communication/message for print, radio, magazines, outdoors, posters and other marketing related advertorials
Working closely with the agency for photo shoots for print, outdoor etc. Organizing and supervising shooting of various videos for the brand including patient testimonials on a regular basis for digital usage.
Ensuring effective utilization of co-branded platforms for maximum visibility and marketing initiatives for the brand.
Planning, developing and implementing PR strategies;
Liaising with colleagues and key spokespeople;
Responsible for driving cash sales through extensive market coverage in NCR & Non NCR
Responsible for Market Expansion through:
o Identification and tie up with channel partners for launching new OPDs and streamlining old ones for better presence in NCR & Non NCR regions and thus achieving superior market penetration for increasing the revenue.
o Drive business through referrals (stand alone doctors and hospitals)
Responsible for assuring adequate market coverage and effective relationship building through:
o CMEs & interactive sessions
o Group meetings and interactions of EHIRC consultants with Key referring physicians.
Organizing seminars within and outside hospital premises in association with consultants.
Regular interactions with In-house consultants and hospital promotion with their support.
Accountable for providing direction, motivation and training to own team and ensuring optimum performance.
Note : Candidate only from Healthcare background can apply.
Salary: INR 7,00,000 - 15,00,000 PA.
Industry: Medical / Healthcare / Hospitals
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Full Time, Permanent
Brand Marketingevent managementPRpromotionsSalesMarket PenetrationMarketing ManagementBrand PlanningAtlCampaignsBtlAdvertising
Desired Candidate Profile
Education:UG -BDS - Dentistry, BHMS - Any Specialization, Any Graduate - Any Specialization, B.A - PR/Advertising, Journalism
PG - MBA/PGDM - Marketing, Advertising/Mass Communication