TSM - LCO Requisition ID: 17023
About the Role
Current wired broadband sizing n India is estimated at 30 Mn, with government PSUs (BSNL & MTNL) serving 13 Mn, the Private players (Airtel/ ACT, Hathaway etc.) serving 7 Mn and another 10 Mn of unreported base, served by smaller LCOs in partnership with MSOs/ ISPs.
This translates to mere 10% household penetration, much lower than average 50% worldwide and 90%+ in Europe & US. In contrast, India has a total base of 167 Mn linear TV customers over DTH/ Cable, clearly demonstrating the huge market for media consumption in India, which are potential for Homes Broadband.
There are estimated 60K Local cable operators, who provide Cable TV services by laying OH coaxial cable (in tie up with MSOs, estimated 6K), with estimated customer base of 10 Mn, in Tier I, II & III towns. We intend to aggressively pursue this opportunity.
The Channel Manager has to drive business through the identified LCO in the defined 2/3 cities.
The person will be reporting to the Regional head – LCO and will drive Gross add and Base growth – he will be required to demonstrate strong execution skills to ensure participation of LCO in daily activities.
The person will also manage and foster relationships with LCO.
Key Responsibilities
Ensure Targeted new acquisition
Drive Base recharge with support of CS and LCO
Ensure LCO payouts and other support
BTL activities in areas of operations
LCO on boarding
Team handling
Ensure Go To Market ways of working
Experience & Skills
Skills Required
Strong Execution Skill.
Partner Management
Distribution effectiveness
Drive productivity
Excellent communication skill
Go To Market working
Educational Qualifications
Must have: Graduate / MBA (preferred)
Work Experience
Must have: 2+ years of experience
For Employees
Org: Airtel
Designation: TSM
Experience: 0-34 years
Position Type: permanent
Business Unit: D2C.UP West
Location: UP-Dehradun-Patel Nagar
Department: Sales.D2C
