Sales Executive, Innerwear Business - Coimbatore
Aditya Birla Group
Bengaluru, Karnataka
Requisition Title:Sales Executive, Innerwear Business - Coimbatore

Job Number::190104VP


Primary Location:IND-KA-Bangalore -Yemulur location

Organization:Innerwear Business

Introduction about the Business_1
"Fashion is perhaps the very first expression of success of a free nation. Fashion is a celebration and a joy. It is an expression that can manifest itself in different ways for different people and these ways are forever evolving. Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd ""This consolidation will create India's largest pure play Fashion and Lifestyle Company with a strong bouquet of leading fashion brands and retail formats. This move brings India's #1 branded menswear and womenswear players together."" - Kumar Mangalam Birla, Chairman, Aditya Birla Group. ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. The time for ABFRL to arrive was ripe. ABFRL aims to catalyse the business of fashion through superior infrastructure and experiences, towards a new future. ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons Fashion and Retail. This will create a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group. ABFRL is India's No 1. Fashion Lifestyle entity with a combined revenue of INR 6,633 crore for FY'17, growing at a rate of 10 percent and EBITDA of INR 476 crore for FY'17 that has grown at 18 percent over the last year. The ABFRL umbrella includes: Madura Fashion & Lifestyle The custodian of several icons, including the top four fashion brands of India - Louis Philippe , Van Heusen, Allen Solly and Peter England — each of which clocked MRP sales in the vicinity of INR 1,000 crore. It also includes India's first fast-fashion youth brand,People; India's largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India. ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India. To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’. Pantaloons India's largest big box fashion retailer, Pantaloons is one of the fastest growing lifestyle apparel retail destinations in India. Constantly innovating designs, concepts and products by infusing the latest trends in fashion and clothing styles, Pantaloons has a repertoire of lifestyle brands to cater to every consumer's needs across multiple occasions. ABFRL altogether hosts India's largest fashion network with over 8000 points of sale across over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets. With ~19 million Loyalty Members as of 30th June 2017, ABFRL has a strong bouquet of loyalty programmes in India. ABFRL boasts of creating more than 20,000 new designs every year."

1. Primary and Secondary-Value and volume drive month on month
2. Ensuring weekly split of targets and performance
3. Stock of distributers to be managed to ensure no extra pile up
4. Outlets opening; expansion of business to all categories of outlets
5. Ensuring only good outlets are opened after due diligence to ensure payment cycle
6. Top 15 outlets performance tracking and planning to ensure highest contribution from them; range selling to be tracked
7. Contribution of premium styles into business; ensuring visibility
8. POS requisition to ensure effective visibility of the brand
9. Handled distributers in a similar role and ensured high performance
10. Ideas to improve processes to enhance productivity
11. Implementing sales promotional activities like promos, schemes, etc.
12. Ensured proper branding at counters for enhancing awareness and ensuring brand building.


Bachelor's degree (+_16 years)

Indian Rupee (INR)

Experience Level

6 - 8 Years

Reports to: Area Sales Manager

Last Date of Application

Sep 16, 2019, 6:29:00 PM