The primary responsibility will be to generate inquiries and website traffic through paid media like Google ads, web advertising, and paid promotion through industry association websites.
Plan, budget, and implement an annual paid media strategy
Responsible for PPC (pay per click) – Google Ad campaigns
Interact and negotiate with industry association websites
Build inbound links from relevant/ related websites (paid and free) such as eLearning Industry and other sites of high authority and ranking
Measure and optimize our paid marketing using Google Analytics, and marketing analytics reports
Collaborate with marketing team to maintain a consistent brand voice and message across all paid programs
Stay up-to-date with digital marketing trends and potential new channels and strategies
First class graduate/ postgraduate with relevant work experience. Background in Advertising is an advantage.
In-depth experience with various paid marketing channels and technologies, paid search (Google AdWords)
Excellent communicator and creative thinker, with an ability to use both data and intuition for informed decisions
Experience in handling marketing budgets and forecasting/ reporting results