Increase in Volumes and Market Share:
Ensure penetration in high potential markets lacking super speciality infrastructure in periphery of Mumbai , Parts of Maharashtra, Gujrat and Madhya Pradesh.
o Identify and explore new markets/prospective areas where the potential of providing super speciality care.
o Collect information about all the existing market players in that territory.
o Develop strategies to handle the new market basis the demography and lay down actionable to address the same.
By increasing the Doctor contacts through trade and Nursing home (pathology centers/investigation center etc.)
By increase in direct to consumer contacts (LSMP program - life style modification program) and screening camps
Conducting health check-up etc programs.
Marketing Inputs on enagement:
Assist and ensure the team members identify key potential partners (based on specialty and their ability to contribute towards increasing footfalls of patients) and make efforts to get greater doctor engagement.
Setting up process and ensuring team members track and analyze conversion rates from referrals and provide feedback to the Head / Manager Sales & Marketing on the same.
Set a process for creating a data base of competent consultants (doctors) who can be future contacts and associates.
Engaging with doctors in the assigned territory and developing good network by:
o Conducting CME programs/ Camps.
o Selecting the best referral doctor for the month and rewarding
o Direct mailers like case studies and half yearly report about the medical statistics of the hospital
o Live workshops on medical programs
o Training to referral doctors in the hospital for procedures
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