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Team Leader Operations - Digital Marketing

Pune, Maharashtra

ReachLocal Services Pvt. Ltd

Job Description

We are looking to hire a hands-on expert with extensive experience in online marketing including SEO & SEM. The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Part of the Middle Management Team, Team Leader Digital Marketing Operations will manage team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The candidate must be flexible and able to multitask across a variety of job duties:
Oversee and manage the assigned team of Quality Analyst / SEM Analyst and drive campaign traffic and revenues
Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
Ensure team completes all task assigned by respective account managers and meets the SLA defined
Ensure team meets its annual objectives
Coaching and development of team members
Manage career roadmap for team members
Complete audits for the team assigned as per sample size agreed with the reporting manager
Resource planning to ensure capacity is maintained at optimum level
Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
Work closely with Quality & Training teams to drive continuous improvement initiatives
Participate and contribute in calls with International teams, operational team meets & training sessions
Look for areas of opportunity / gaps in process to improve efficiencies
Work overtime when needed to meet critical deadlines
Complete adhoc tasks and projects as needed

Working Days: Monday Friday + 01 Saturday (per month)
Shift: General (9.30 am to 6.30 pm)
Desired Candidate Profile

Key Skills:
Good understanding of Online Marketing Industry (International)
Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media and email marketing
Working knowledge of Content Management systems like
Working knowledge of HTML, CSS, & Java script development and constraints
Google AdWords / Google Analytics / Yahoo Bing Certified preferred

Tenure & Industry
Overall experience of more than 6 years
Last 3 years in managing a team of atleast 10 to 12 members
Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred

Behavior & Competencies
Good execution and managerial skills
Ability to prioritize workload & meet deadlines
Focused and detail-oriented
Adaptability / Ability to Multi Task
Good communication skills (written & spoken)
Open to Feedback & Suggestions
Ability to drive and motivate the team to excel

Company Description

ReachLocal (NASDAQ: RLOC), our mission is to help local businesses all over the world reach... more local consumers online. Headquartered in Woodland Hills, CA, we have over 68 locations throughout the United States, Canada, Australia, the United Kingdom, Germany, the Netherlands, Japan, and Brazil.   Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Compulsory Education
Salary range:
₹ 6,00,000 - ₹ 8,00,000 / Yearly (Gross Pay)
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