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Senior Media Planner

Navi Mumbai, Maharashtra

Social wavelength

Job Description

What you will be doing:

Creating and presenting strategic digital media plans based on sound analytics, supported by data
Serving as a crucial source for thought leadership on all things digital
Developing innovative solutions to continuously position Mirum as a cutting edge source for digital media strategy
Deploying appropriate technology platforms to find and engage with key target audience segments
Analyzing and reporting results and budget summaries on a regular basis (weekly, monthly, annually)
Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
Manage and engage with client counterparts and internal account teams for key account assignments
Negotiate with media publishers
Identify and propose innovative digital media solutions to clients
Do campaign implementation (collaboration with ad operations team), optimization and reporting
Participate in new business pitches, etc.
What you will need:

6+ years of experience developing and optimizing digital paid media solutions within an advertising agency or client-side environment
Solid understanding of marketing and media planning principles
Experience using technology to connect with key target audience segment
Highly developed analytical thinking
Excellent communication and presentation skills
MS Office (Excel, Word, Power Point)
Strong project management skills ability to manage multiple projects and accounts
Can work with minimal supervision
Team player, and ability to work under pressure
Experience in performance and programmatic media planning would be an advantage
Extra Pluses:

DoubleClick suite certification
Google Ad Words and Analytics certification
Experience with Adobe Analytics suite
Cross Domain / Multi-Channel marketing experience

Company Description

Social Media is quick, connected and contagious! Social Media is not a one-way... communication platform but a wide ocean of conversations. Conversations that engage end users and help brands grow. At Social Wavelength, we specialize in initiating and maintaining meaningful conversations for various brands.   Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Compulsory Education
Jobs in Marketing / Communication / Advertising / PR , Jobs in Media / TV / Films / Production
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