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Senior Marketing Manager

Thane, Maharashtra

Vitasta Consulting pvt ltd

Job Description

Qualifications: Graduate in Chemistry. Preferably MBA (Marketing)
Experience: Experience of about 6 to 8 years, preferably in the Cleaning and Hygiene Industry in handling Products, Portfolio, new product introduction, managing the product life cycle, building a business strategy etc. Strong written and verbal communication capability
Other Demonstrated Experience in:
Collaborating across functions / levels in the organization
Results orientation
Ability to establish strategic direction with little oversight
Marketing leadership and direction
Ability to lead through change
Analytical orientation and understanding of research
Strong project management skills

Job Role:
The primary purpose of this role is to develop and execute strategies for the assigned Portfolio(s) and to work with the business director to develop the necessary plans for successful execution of these strategies.
This role works closely with Regional Marketing leaders to ensure full transfer of knowledge and best practices for portfolio marketing. This role also works closely with regional RD&E, Finance, Market Research, and Supply Chain, as well as with the cluster multi-functional teams on key sector and portfolio opportunities and initiatives.

Key Result Areas:
In-depth understanding of customer / market needs
Develop Value Propositions for all Brands within Portfolio
Understand the portfolio needs for the different sectors, in which these portfolios play a role and develop strategies accordingly
Develop annual portfolio plan and develop and manage the portfolio.

Key Activities:
Successfully implement new products /program launches
Lead activation of marketing plan with sales organization (training, sales presentation, sales collateral, customer calls)
Assist in implementation of marketing programs: branding, labelling, pricing, new product launches
Responsible for portfolio management including 4Ps, and manage product life cycle, and portfolio rationalisation
Work with Application Experts to trouble shoot & resolve customer issues relating to product performance
Coordinate participation in Trade Shows / Seminars/Customer Meets
Market Analysis
Provide Strategic direction / Training Inputs and support to the Sales team.
Registration of the new product, packaging and labels and handling licensing issues for new products, where necessary.
Vendor management: Identifying key vendors for third party products, negotiating, closing agreement, working with them to drive the sales in the local as well as the SAARC markets

Company Description

From big transnational corporations to fast growing SME's to fledgling start-ups... every corporate body is looking for top talent. All of these are keenly aware that the only real competitive advantage they can have and build in today's flat world is the "human capital".

We are servicing this need for many national and international clients across various domains. We have been helping find a large number of our clients quite a few leaders, functional experts as also emerging precocious talent since 1997.

We credit all our success to three things; customer centric work systems, unflinching belief in our corporate values and our synergy enhancing team. We see repeat business and referral as the operative driver of customer feedback.
For more details on us visit
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Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between three and five years
Compulsory Education
Salary range:
₹ 13,00,000 - ₹ 15,00,000 / Yearly (Gross Pay)
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