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Senior Manager - Operations/sales & Distribution - FMCG

Gurgaon, Delhi-NCR

Action India Pvt. Ltd

Job Description

The role is responsible for managing franchise bottlers. This involves identifying profitable volume opportunities in the assigned geographical area, designing and implementing suitable marketing initiatives, ensuring that all standards of market execution is adhered to. A crucial aspect of this role is building bottler organization capability and assisting in acquiring a social license.


ESSENTIAL: Advanced degree beyond graduate level education in a university or equivalent

DESIRED: MBA from a Premier B School


9 -12 years required; Experience in Sales & Distribution, Marketing desired.



1 Build a profitable partnership with franchise bottlers based on mutually beneficial goals and objectives

2 Ensure joint development of 3 year strategic plans and Annual Business plan

3 Drive and achieve stipulated volumes and market share to gain over competition

4 Act as the company representative at the bottler location to guide on company directives

5 Drive and achieve stipulated category wise volumes and market share to gain over competition

6 Accountable for joint planning and implementation of relevant marketing initiatives with the bottler to maximize sales and drive revenues

7 Ensure bottler compliance to company best practice guidelines in the area of product, package and promotion whilst implementing marketing strategies

8 Build strong partnerships with the National key accounts in the franchise and ensure development & execution of marketing plans & promotions. Monitor & ensure timely reconciliation of accounts of NKA & bottler

9 Monitor DME / DFR spends, maintain controls on all financial parameters and ensure compliance of company directives

10 Communicate with consumer marketing and region marketing to ensure total system alignment on development and execution of marketing plans, products, programs and services

11 Continuously review and monitor Right Execution Daily (RED) scores, analyze gaps and ensure bottler undertakes corrective action to improve the same

12 Analyze quality scores by using methods such as root cause analysis, identify gaps and jointly develop corrective action plans against deviations.



1 Channel Knowledge

2 Experienced in Marketing Initiatives / Programs Execution

3 Key Account Management

4 Market & Competitive Intelligence

5 Regulatory and Legal Knowledge

6 Sales & Marketing Strategy

7 Experienced in Business Planning

8 Market Execution

Company Description

Cross Roads India Assistance, India’s first and largest road side repair assistance service... provider. Established in 1999, we have by our side 13 years of ground fleet management experience. We attend to over 1100 road side repairs every day and had so far handled over 1.5 Mn road side repairs. We are also recognised as a critical service provider under social security category hence we have been allotted with a four digit number 1922 for the safety of the general motorist.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
More than ten years
Compulsory Education
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