Job Responsibilities :-
Experience strategy and planning
Know the customer: Deeply understand customer behaviour, develop new customer insights
Own perf metrices for category experience: Co-own sell-side experience metrics, develop new experience models, understand where opportunities are and work with Tech/Product create viable merch/search reco constructs to service them.
Know the fashion market and trend forecasts: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc. Optiminse for monthly content and trend planning.
Know the competition: Understand on-line and off-line players. Ensure Flipkart experience and trendy selection stays relevant and well ahead of competition
Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required
Trend Ecosystem + Seller/Brand Management
Explore and develop deep and long standing relationship with influencer ecosystem partners such as - Brands/ fashion experts/ bloggers/ Magazines/TV/Movie Production houses/hotoshoot partners/Curators - to drive relationships from the strategic to the tactical.
Co-own trendy selection with categories stremline experience and visibility across touchpoints for engagement and conversions.
Ensure high-share of mind from the seller and the brand for Trend Opt-ins. Build deep ties.
Make sellers partners in driving disruptive changes for the category
Influence the strategy for the brand in the category
Develop a thorough knowledge of the market - short term and long term trends
Have an in depth knowledge of competition and vendors and ability to influence the market
Develop and implement industry best practices. move the industry with you!
Scale Platform Experience
Build content piplene with partners for imagery, shoots and fashion feeds. Own cost improvement and overall content portfolio management.
Scale and build strategic conentnt marketing partnerships in the ecosystem.
Manage in store promotions along with brands - make brands partners in customer communication
Make Flipkart the fashion destination of choice for the customers through the best online shopping experience to discover largest and trendy assortment of products.
Own experience for category specific events and campaigns innovate and execute high engagement topical events
Ability to apply data based analytical approach to customer engagement and experience
Ability to translate strategies into execution plans and take them to completion
Willing to take calculated risks to grow the portfolio
Must be willing to learn & develop ecommerce way of thinking
Ability to connect with people across teams & levels
Strong bias for Action - Flipkart works at a very rapid pace
An understanding of fashion trends and categories
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