The ideal candidate is at the cutting edge of digital technology and social platforms with proven experience in leveraging these tools to create deeper relationships with consumers
Developing and delivering senior-level digital / social / influencer strategy to CMO-level clients, derived from category, brand and consumer insights.
Working independently as well as in partnership with counterparts across various disciplines to create and execute cohesive campaigns.
4-8 years of hands on digital / social marketing experience with at least 5+ years of agency experience leading digital marketing initiatives
Ability to gather client requirements and effectively translate them into cohesive digital / social strategies, complete with associated program planning, tactics and milestones
Ability to develop paid / owned / earned / influencer marketing strategies - leveraging digital channels to drive against client objectives. A working knowledge of the digital media marketing mix and cross-channel opportunities is essential.
Confidence in creating and delivering presentations to large groups, with the ability to articulate and educate the client about content marketing trends, emerging digital technologies, audience behaviours and online best practices on an ongoing basis
Ability to guide a measurement / monitoring strategy against objectives and manager to evaluate the execution of content marketing performance and digital programming
Serve as partner to creative and other cross-functional teams - providing support and feedback necessary for great work
High attention to detail, excellent organizational and communication skills, and the ability to manage multiple projects
Social Media is quick, connected and contagious! Social Media is not a one-way... communication platform but a wide ocean of conversations. Conversations that engage end users and help brands grow. At Social Wavelength, we specialize in initiating and maintaining meaningful conversations for various brands. Read full description