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SEM Analyst /PPC Manager - Remote

Chandigarh, Punjab

Caolition Technologies

Job Description

Conduct keyword research and write copy for ads
Structuring campaigns and ad groups, and determining the best settings
Working with large data sets in Excel and uploading data/content for ads using the AdWords Editor tool
Creating, analyzing, and optimizing Google AdWords and Bing Ads campaigns for clients across varying industries
Ensuring that all Google AdWords and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients' online stores while also ensuring a very strong ROI for every clients' marketing budget
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords and Bing Ads strategies are in line with the clients brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Analytics
Staying current with Google AdWords updates, Bing Ads updates, new technologies, trends, and best practices
Potentially working on Bing Ads and Facebook Ads
Successfully completing Google AdWords Certification if not already obtained

Company Description

Coalition Technologies tightly weaves website design and search engine optimization so that... our clients not only have the leading site design in their industry, they achieve their business goals.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Less than one year
Compulsory Education
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