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Regional Sales Manager

Patna, Bihar

Action India Pvt. Ltd

Job Description

Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area.
Distributor management: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
Collections: Ensure timely clearance of outstanding payments from distributors
Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs
Product feedback: Collecting and synthesizing feedback on Company's product portfolio in the context of competitor products and providing appropriate recommendations
Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution
Distributor appointment: Scouting and appointing new distributors as per defined norms
Distributor onboarding: Ensuring distributor gets all relevant post appointment support
Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits
Complaints management: Resolving complaints of channel partners inc. issues related to returns
Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer
Mentorship and supervision: Mentoring, coaching and supervising company SOs
Evaluation: Evaluating SO performance and creating customised action plan for each SO
Outlet mapping: Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territories
Coverage improvement: Based on market visits, highlighting gaps in market and developing an action plan with SO.
Retailer engagement: Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandising
Orders and credit management: Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team
Journey plan: Compiling market working reports from SOs and sharing then with the admin team
Competitive analysis: Analyzing competitor initiatives and preparing action plans to counter competition
Competitor schemes: Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and Distributors
Distributor exclusivity: Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolio


Candidate should be a Post Graduate with minimum 5-12 years of experience in Sales.
He should have exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.
He should be flexible on relocation.

Company Description

Cross Roads India Assistance, India’s first and largest road side repair assistance service... provider. Established in 1999, we have by our side 13 years of ground fleet management experience. We attend to over 1100 road side repairs every day and had so far handled over 1.5 Mn road side repairs. We are also recognised as a critical service provider under social security category hence we have been allotted with a four digit number 1922 for the safety of the general motorist.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Compulsory Education
Salary range:
₹ 12,00,000 - ₹ 18,00,000 / Yearly (Gross Pay)
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