Managing the current, respective portfolio of adhesives with execution of 4Ps.
Steer a wide range of Brand Building Activities, including digital, in the adhesive portfolio along with relevant innovations in the space.
Planning and execution of A&P Spends for the portfolio.
Full ownership of the portfolio P&L upto Net Contribution.
Identification of white spaces and development of new products, pricing, packaging, communication and GTM.
To be a repository of knowledge from a product functionality / application perspective for the respective portfolio.
Managing and leading cross functional team of Supply Chain, R&D, Production for deployment of various projects on Consumer Promotions, Cost reduction, Packaging innovation etc.
Influencer Understanding through regular Carpenter / Contractor contacts for insight generation / feedback and opportunity identification
Cohesive and collaborative working with Trade Marketing / CRM for development of inputs to drive and deliver on the Sales, Distribution and Market Share objectives.
Competitive Analysis Portfolio benchmarking, pricing comparison, Promotions, Trade and Influencer inputs etc.
Working with the Sales Team and relevant stakeholders for driving topline growth basis Sales Trends / Analysis by geography and SKU mix.
Dealing with Advertising and Digital agencies for developing Brand communications & Packaging.
Working with market research agencies for various research requirements.
Brief and train the sales team / dealers / contractors on product at sales meetings / carpenter contractor meets.
MBA-Marketing with 7-11 years of experience
Should have done 2-3 Years of Brand Management
With the onset of globalization, the need of skilled human resources is felt strongly across... various industrial verticals. Technical ingenuity and distinct business approaches again underlined the importance of identifying and retaining the right candidates at the right positions. With a clear insight into the changing business dynamics and enhanced proficiency in tapping the best talents, Careerist Management Consultants has come to the forefront of human resource management, hence becoming one of India’s top Recruitment Consultants over the years. Read full description