Product Management & Branding Strategies
Design Brand Plan
Achieving Top and bottom lines as per the organizational goals
New Product launches
Identifying new business opportunities
Key Result Areas / Accountabilities :
Analyzing the market, competition & conducting market research to identify opportunities, threats & key issues.
Developing marketing strategies & programs to address key issues.
Developing innovative & informative promotional programs for augmenting Field Force detailing efforts.
Controlling & monitoring expenses to maximize return on investment.
Coordinating across the Field Force and other departments to resolve various product related issues from time to time
Extensive fieldwork to understand the market, evaluate implementation of strategies and monitor key competitor activities.
Participating as a team player in the Operating Plan every year.
Alkem Laboratories has evolved to become a pioneer in the formulations segment & is the 8th... largest pharmaceutical & healthecare company of Indian Pharmaceutical industry Read full description