PPC campaign lead, who has worked on various E-commerce web portals and website campaigns.
The candidate should have a proven record in delivering results in competitive markets.
Must have good knowledge of PPC tools & practices, and will be responsible for generating qualified leads, traffic, and conversion to maximize ROI.
Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and social media platforms (especially facebook ) for a variety of clients and do best CRO ( Conversion Rate Optimization ) always.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. USE RIGHT BUDGET FOR RIGHT THING .
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the goals.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to goals.
Monitor and evaluate search results and search performance across the major search channels.
Work closely with the other team members to meet the goals.
Established in 2009, Data Infovision is a leading technology solution provider. We have... served hundreds of organizations ranging from sole owners to multinational ones. Although based in India we have implemented installations and provide solutions out of our country. Data Infovision helps its clients to connect their business to thousands of people around them. Read full description