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Online Marketing Manager (head Office)

Delhi, Delhi-NCR

CL(Career Launcher) Educate Ltd

Job Description


You will be responsible for the paid search campaigns using Google AdWords. You will research keywords, define the campaign and ad group structure, write ad copies, go through Search Query Report to add negative keywords, add automated rules to adjust bids.
You will be responsible for the Amazon Marketing Service campaigns. You will ideate and finalize the keywords, key message, campaign goal, banner content and will set it up in AMS.
You will be responsible for Search Engine Optimization. You will define the target keywords and track their rankings in Moz, work on on-page optimization by writing title, description, run link-building outreach programs.
You'll be responsible for conversion optimization of landing pages and product pages. You will research and come up with layout, navigation and sketch of GKP pages and produce wireframes using Axure. You will work with graphic designer and web designer to take it from wireframe stage to final webpage.

Company Description

CL Educate Ltd is one of Asia's leading edu-corporates, with focus on diverse segments of... education, and across learners of multiple age-groups. Led by a team of IIT-IIM alumni, with a passion for excellence in education, CL Educate Ltd has shaped the lives and careers of lakhs of students in the seventeen years of its existence.

At CL Educate we 'enable individuals to realize their potential and achieve their dreams'. This is our core ideology and is firmly grounded on our focus on academic excellence, technological innovation, and deep rooted domain expertise built over close to two decades. In the past 17 years, the CL brand has diversified and effectively established itself as a household name in India. We operate across a broad spectrum of segments in the education industry, including test preparation, K-12 education, higher education and vocational training.

We have state of the art infrastructure across more than 225 learning centers spread over 175 locations in India. We are over 3000 people strong; with teachers, trainers and academicians making up 65% of this workforce, and are committed to delivering path breaking education across the various segments mentioned above to all our students. As part of our global expansion, we have learning centers operational in Dubai and Abu Dhabi currently.
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Additional Information

Last updated:
05/02/2018
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Two years
Education:
Compulsory Education
Category:
Jobs in Internet Technologies / Web / E-Commerce
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