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Marketing Manager

Pune, Maharashtra

Crest Premedia Solutions Pvt. Ltd

Job Description

Purpose of the role:

The Marketing Manager will support Research Marketing with campaign dissemination and ad hoc activities as required. Working with specific project owners for each campaign, the Marketing Manager will follow (and update where necessary) written processes to complete each campaign.

This will entail executing a project brief as outlined by a team member of RM. Some tasks will be repeated on a regular basis, e.g. certain monthly email campaigns, whereas some will only be needed as a one-off activity.
There is some scope for autonomy in the role, as well as requiring a candidate who is a self-starter and can effectively manage their own time.

The role is office based but may include occasional travel to other company locations for training.

Key Tasks:

Execution of Email Table of Content Alerts (Etoc) collate deployment schedule, email content and mailing list segmentation information from project owner. Tag email links using in-house UTM builder. Create HTML template and create audience segment using ESP. Proof read email for spelling and grammar, test all links are working and approve, then submit to project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to project owner via email. To be repeated on a weekly/monthly basis as required across multiple journals.

Execution of Email Newsletters collate deployment schedule, email content and mailing list segmentation information from the project owner. Tag email links using in-house UTM builder. Create an HTML template and create an audience segment using ESP. Proofread email for spelling and grammar, test all links are working and approve, then submit to the project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to the project owner via email. To be repeated on a monthly basis.

Execution of Multi-Journal Email Campaigns collate deployment schedule, email content and mailing list segmentation information from the project owner. Tag email links using in-house UTM builder. Create an HTML template and create an audience segment using ESP. Brief to the Marketing Services team. Proofread email for spelling and grammar, test all links are working and approve, then submit to the project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to the project owner via email. To be repeated on a quarterly basis.

Execution of Ad-Hoc Email Campaigns collate deployment schedule, email content and mailing list segmentation information from the project owner. Tag email links using in-house UTM builder. Create an HTML template and create an audience segment using ESP. Proofread email for spelling and grammar, test all links are working and approve, then submit to the project owner. On project owner approval, liaise with Marketing Services to deploy according to schedule. Report back campaign results to the project owner via email. May or may not be repeated.
Schedule and track advertising messages to be inserted into the Email Table of Content Alert (Etoc) Brief submitted from the project owner. Tag links using in-house UTM builder, make a booking via Salesforce. Liaise with ADOPS team for deployment, proof-read and approve the text. / Brief submitted from the project owner. Make booking via POS, proof-read and approve the text. Complete tracking document as required.
Schedule and track print adverts Brief & creative submitted from project owner, make a booking via Salesforce, liaise with ADOPS team for deployment, proof-read and approve advert. Complete tracking document as required.

Ensure all journals have banners across all platforms Liaising with ADOPS, complete an audit of (display) banners currently running by the journal. Analyze gaps and identify which titles are missing creative. Design of missing journal banners including briefing (via POS), proof-reading, amendment using Media Factory, and sign-off of creative. Ensure naming conventions reflect internal conventions. Tag links using in-house UTM builder. Sign-off creative with the project manager. Submit briefing document/ upload to DfP. Keep an accurate record of which titles are live and what is still needed for a project overview.

Ad-Hoc Tasks as Required including but not limited to the design of assets for display, print or social media from the pre-approved brief. The process may include briefing (via POS), proof-reading, amendment and sign-off of creative.

Core Systems Training Required:

Email Service Provider [ESP} (Hybris), Display (DfP, Salesforce), UTM Builder, Google Analytics, Project Order System [POS] (Internal projects), Design Management Tool (Media Factory)

Key Relationships:

Internal: Head of Marketing, Marketing Manager, Associate Marketing Manager, Marketing Executive, Marketing Services, ADOPS (Advertising Operations)

External: N/A

Skills / Knowledge:

Email Marketing experience
Fluent in business level English

Previous Experience:

Proven marketing experience in campaign dissemination across multiple channels
Experience of working in global teams
Excellent written and verbal communication skills (including copywriting and proofreading)
Excellent time and organizational management skills
Ability to juggle multiple projects at once and adapt to changing situations quickly and effectively
Experience of campaign monitoring, analysis, and reporting
Desirable:
Professional Marketing qualification

Company Description

About Crest Premedia
Crest is a hundred percent export unit, based in Pune and is part of... Springer Science + Business Media, Germany. The company is in the area of Software Development, Print and Electronic typesetting, marketing services and back office operation.
Crest Premedia, was born in 2006 and earned its stripes working on projects for Springer. In doing so, Crest has innovated and broken language frontiers in premedia by acquiring skills in German and Dutch language. Today Crest offers these and more innovative services in areas of STM books, Journals, eBooks, ePubs, PowerPoint reports, marketing services, technical and customer support.
Please visit www.crest-premedia.in and www.springer.com for further information about our organization.
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Additional Information

Last updated:
10/05/2019
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between five and ten years
Education:
Compulsory Education
Category:
Jobs in Marketing / Communication / Advertising / PR
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