Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Build and manage the companys social media profiles and presence, including Twitter, LinkedIn, and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
Distribute content that educates and entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI
Product promotions and other Marketing & Business Development Activities.
Responsible for the achievement of set goals on marketing and distribution.
Assist managing participation in domestic and international events related to ADAPPT.
Masters degree or equivalent work experience.
Past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Bonus skills: HTML/CSS, Adobe Creative Suite, Knowledge of Hubspot
Alpha Management Consultants is emerging as a leader in HR consultancy services. With a set... of young, dynamic and dedicated professionals. Our Vision to provide excellent service to our clients by understanding their needs and imbibing best practices for value addition and walk that extra mile for client satisfaction. Our Objective to be an integral part of the client, understanding their needs, requirements and providing apt solutions through ethical business practices. Why Alpha,
Swift turn around time (TAT).
High quality conversion ratio.
Competent recruiters with technical coverage.
Client - Candidate Oriented approach.
In-depth domain & market proficiency.
Professional Approach. Read full description