Continuously ideate, research and present innovative schemes to grow the market
Map and monitor the market and build databases to pinpoint and exploit market opportunities
Understanding client requirements and preparing sales strategies to meet assigned revenue targets
Having strong communication, leadership, negotiation and presentation skills preferred.
Responsible for show- launch related communication (both On Air & Off Air)
Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication
To be involved into concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show
Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - PR, Digital & Ad agencies.
Analyse channel performance closely based on TAM, and making recommendations to programming with the aim to boost channel Ratings
Create associations to enhance marketing activities
Maintain contact with all customers on a regular basis and in a planned manner
Create value additions for customers to ensure loyalty and competitive advantage
Have responsible for new client acquisition
Have responsible to achieve yearly Ad Sales target
Have thorough knowledge in space selling
Meeting Agency & Clients of the respective categories on a regular basis
Mentoring and coaching his team to achieve their targets
Excellent relationship building attitude
Liaison with EVP Marketing / MD to make the channel the preferred brand
Create direct mail initiatives
Measure ad effectiveness and optimise if needed
Coordinate staff members who create and deliver ads
Leading HR service provider.