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Marketing Manager - OTC RX

Vishakapatnam, Andhra Pradesh

Kelly Services India Pvt Ltd

Job Description

Assist Marketing head with mega brand planning, new product launches, portfolio planning and evaluation of business development opportunities
Work with assigned country brand teams to develop and execute marketing strategies for priority brands and new product launches.
Develop and institutionalize mega brand planning process and new product launch framework across assigned emerging markets.
Drive comprehensive outside-in strategic perspective on patients, channels, customers, competitors, payers and regulators to shape/develop brand strategy.
Work closely with country marketing teams to develop robust and cost effective marketing initiatives for mega brands and new product launch. Provide appropriate direction for effective implementation of planned launch strategy and promotional initiatives.
Drive new product ideation for expansion of the OTC brand franchise. Conduct Primary & secondary research to explore opportunities for new brand creation in existing TAs and identify new categories to enter.
Develops a performance matrix /KPIs to measure impact, reports results, and adjust plans accordingly.

Company Description

About Kelly Services - US Fortune 500 Company (TOP 6 Outsourcing company in the world)Kelly... Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 560,000 employees annually. Revenue in 2012 was $5.5 billion.   Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Compulsory Education
Jobs in Marketing / Communication / Advertising / PR
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