TITLE OF THE JOB : ASSISTANT MANAGER MARKETING / MARKETING / SALES LEAD EXECUTIVE / FIELD COORDINATOR
BROAD JOB DESCRIPTION
ASSIST THE CORPORATE MARKETING TEAM IN PRODUCT LAUNCH/ROLL-OUTS :
Create awareness and excitement internally about the launch.
Laying down test parameters to gauge whether the launch has been a success or not (this could be done in conjunction with Product Manager).
Organize product/ sales training along with technical specialist, sales leaders.
Feedback (after every 8 days, post launch for at least the first month on product, sales, performance, customer satisfaction). This feedback should be on the basis of parameters.
Play a key role in deciding the roll-out plans in terms of timing, units/sales promotion material availability, need from the market, readiness internally.
Coordinating all arrangements, incentives (venue, equipment etc) for the launches
PLAY AN ACTIVE ROLE IN LOCAL EVENT, PROMOTIONS, ADVERTISING MEDIA :
While all main media planning happens at corporate, the Marketing Co-coordinator gives inputs in terms of recommendations on publications, specific days of advertisement schedule, special issues (festivals, major events).
Give inputs, suggestions for Media Planning for Marketing Head.
Creative adaptions for region to be cleared by Corporate Marketing.
To develop local media-contacts, be kept abreast of events, special issues which can act as triggers, to advertise if suitable opportunities arise. This would also help in generating Press Releases etc during launches and other newsworthy issues.
MONITOR THE ADVERTISING:
Activity in-line with media plans/schedules (this would include appearance of the advertisement, suitable position, address panels etc).
Maintain an advertising guard-book in the Region, which features all advertisements copies as well as Competitors advertisements.
Address panels to be constantly updated (HO to be kept informed in case of any change or if there is an error in the advertising)
Monitor impact of advertisement- in terms of enquiries generated at call centers, CRCs, field response to the advertisement
KEY DRIVER IN MARKET RESEARCH ACTIVITIES
Projects on customer satisfaction, usage/attitude etc., which are commissioned from corporate could be areas where you can be key contributors to work along with the research executives.
Regular cross-checking, follow-up specifically in markets where the Market Barometer is being conducted and ensuring that leaders follow-through on the feedback given.
PROMOTION RELATED ACTIVITIES
Participation in Exhibitions to be kept to the main few Exhibition stall layouts, arrangements to be suggested and monitored personally.
Upkeep of Exhibition Kits and storage of the same to be with Marketing Co-ordinators.
Providing prompt feedback on EFL and competitive activities (including photographs of different stalls).
Promoting Incentives (Monthly, SCC, SMART) in a structured manner to all locations. Checking on whether adequate promotion material is made available to all locations and is properly displayed. Also innovative creative methods of continuously sustaining interest in the incentives to be worked on and used.
Sponsorship of local events, programmes like Ram Leela Melas or Durga Puja Samelans to be sourced. Any promotion tools, kits required for this (kiosks, etc.) to be co-ordinated and displayed. Any sponsorship should give EFL adequate mileage and publicity.
Also, to actively look at various avenues for promoting Eurovigil seminars, talk shows on Security needs and technology etc.
Tracking Incentives Effectiveness By monitoring sales patterns, productivity, number of qualifiers, etc.
Assist in making arrangements for conferences SMART, SCC.
Promoting the Customer Contact Programme. To personally visit at least 10-15 customers every month. Also to publicize the Customer Contact Programme in all locations via posters, leaflets, letters, etc. and regularly keep in touch with locations to check if the same is practiced.
Playing a key Facilitator Role in livening up and energizing EFL locations. This could include suggestions to Head CRCs on location cleanliness, upkeep of location items, putting plants, decorative items (especially near Reception and Customer Areas). Also, continuously feeding locations with various articles, newspaper clippings of general interest to Eurochamps, for display on Bulletin Boards.
One could in co-ordination with Regional Head even run the Best Location Contest keeping above parameters in mind.
Provide information, regional happenings for Eurochamp magazine.
CUSTOMER DATA-BASE MANAGEMENT:
To keep checking on ICR filling up and customer data entry (complete and accurate) for any future activity.
To co-ordinate with H.O. Marketing on all marketing activities wherein Regional monitoring follow-up is required.
Recommend, and on approval from H.O., to work on localized sales promotion activities within the stipulated budgets.
Provide copy of press write-ups and cuttings from local newspapers on EFL and other durable companies, especially competitors.
SPECIFIC KEY RESPONSIBILITIES
To maintain a register of all: -
Advertisements that appear in the region:
The number of calls received in response.
(Summary of which has to be sent to Corporate marketing every month)
DUTIES/ RESPONSIBILITIES/ ACTIVITIES/ KEY RESULTS/ ESSENTIAL FUNCTIONS
To conduct market survey / research in conjunction with H.O.
Market intelligence in terms of environment and especially home appliance and consumer durable industry.
Maintain inventory of incentive materials
Implement marketing projects/activities from HO such as School programmes, Consumer Gift prog. NSG etc.
Assist in new product launch & feedback
Arrange exhibitions, product display, free service camps
Update on new /change of address and Telephone No. of CRC
Provide creative inputs for exhibitions.
Develop system to collect feedback, analyze and send it to H.O. for future reference.
Administer questionnaires to collect specific feedback through exhibitions.
Provide information for local marketing opportunities
Provide information on cost saving measures
Gather internal sales feedback and external market feedback on the media campaigns
Suggest measures to improve efficiency in media spends
Create Job Appropriation system (JA system) and ensure implementation
Create Direct mailing to internal customers
COMPETENCIES & SKILLS
Patience, dedication, inter-personal skills & application of marketing strategies,
In-depth knowledge of all products, marketing systems & procedures and latest developments in the marketing areas.
Positive attitude at all times.
VALUES AND MOTIVES
Sincere & Truthful
Commitment to internal customers
MONTHLY MARKETING FEEDBACK
Key Activities conducted in the region (CRC-wise)
SSD (Mass lead generation Acitivity, Activity Calendar, Special monthly promotions, special incentive, customer drive, any major orders pitched for / bagged, participation in exhibition / activity)
Bazaar Buzz - report on all known activities should include estimated sales, any unique scheme, offer to customers, different distribution/selling channel adopted, promotion activity, advertising, hoarding, newspaper insert.
Eureka Forbes is a Pioneer in direct Marketing .We have enlisted Several times as Preferred... employees .Currently EFL has in 1500 crore turnover company with operations in 32 countries in the world, We give Opportunity for Career growth and higher Studies also.
Eureka Forbes is a part of the Shapoorji Pallonji Group and today it is a multi product and multi channel corporation. Incepted in 1982, we have put 29 years of consolidated efforts to become the undisputed leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. Being Asia’s largest direct sales organization, our force of 7500 direct personnel touches 8 million homes. We have one of the largest networks catering to more than 145 cities and 398 towns across the country. We also have a 15,000 strong dealer sales network and over 58 distributor strong Industrial Sales Network.
Dedicated to the cause of providing healthier living, today we have successfully established ourselves as a business super-brand and our dedicated team works around the clock to make your lives healthier and more secure. We strive to provide the best after sales service, and to achieve the same we have over 1500 service centers and as many as 5800 company trained technicians who visit over 25,000 Indian kitchens daily!
Our efforts have borne us fruits in the form of the numerous awards that we have received from time to time:
• Winner of 5 Prestigious UNESCO Water Digest Awards 2010-11.
• Winner of the Frost & Sullivan Award for the Best Company from the domestic point of use, Water treatment systems and Customer Service Leadership Award.
• We have been ranked amongst India's Most Admired Consumer Durable Companies.
• Awarded Best Employers 4 times in a row.
• Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards.
• Holds the distinction of been a case study at the prestigious Harvard Business School. Read full description