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Manager Marketing Strategy & Analysis - Technical Analyst

Gurgaon, Delhi-NCR

Action India Pvt. Ltd

Job Description

Job Summary:
We live in the data age and the growth of data which is available and usable in marketing and business has made being data driven an achievable goal for us and our clients. Our team works to be this bridge between the data and the business; to capture and measure the digital activities which are so important to business, and turn them into useful insights and actions which impact customer and business outcomes. This requires that we help make sure that there is strategic organization around what needs to be measured, and what value it will deliver. That purpose is defined and adhered to when we collect, process, and act on data. This requires that we educate and inform our colleagues and clients about how best to use data to generate useful insights and actions. This requires that we design and deliver solutions which fit needs and improve the data agenda.

We work within blended teams consisting of technologists, user experience, design specialists, and account managers to help inform and improve the business that we as a company deliver for our clients. We work directly with clients to grow and mature how and why they do digital analytics to turn it into more of a powerhouse in their business. We advise, we consult, and we deliver.

As a member of this team you'll be a lead in developing and driving our team and our business to get the most out of data. You'll push thinking and delivery across multiple accounts leveraging your deep experience in data solutions to ensure success. You'll coach and develop colleagues to achieve continually high performance and outputs.

Primary Responsibilities:
Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
Demonstrable ownership of MVT/Optimization framework(s) actively influencing strategic decision making
Strong analytical skills and data driven approach to problem solving
Extensive experience in planning and executing A/B and multivariate tests
Competent technical understanding of web design and development methodologies i.e. HTML, CSS
Deep understanding of online marketing disciplines and how they contribute to customer acquisition, conversion and retention
Demonstrated experience working across multi-disciplinary teams using analytics to drive connected solutions which impact customer outcomes
Understanding of digital media mechanics (SEO, PPC, display and affiliates)
Clearly define project deliverables, timelines, measurement strategies and dependencies for the team, internal stakeholders and clients
Partner with internal stakeholders & clients to identify opportunities for business growth and development across new and existing accounts
Representing Sapient as an expert in the Digital Analytics industry with deep technical expertise
Simplifying and speeding up development and ways of working by promoting patterns (i.e. don't reinvent the wheel)
Keeping up-to-date on all industry best practices and approaches to data analysis & business performance
Previous experience of working with User Experience and Agile delivery teams would be an advantage
Ability to develop cross channel marketing strategies to improve ROI for clients Implemented analytics for large -scale ecommerce sites
Ability to provide meaningful insights to thorough analysis of website data
Ability to lead analytics project(s) and ensure successful implementation
Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting
Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations
Experience in a client facing capacity or strategically led marketing analysis position
Awareness of online marketing disciplines and how they contribute to customer acquisition, conversion and retention
Experience Guidelines:
Seasoned Web Analytics Implementation practitioner with experience across products like Adobe Analytics, WebTrends, CoreMetrics etc.
Proven technical knowledge of digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues
Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver
Graduate or Post Graduate Degree Experience

Gurgaon and Bangalore

Projects this role will support:
Analytics stack implementation for Global Brands
Data Analytics Transformation for Commerce Projects
Digital Analytics Strategy Planning & Execution
Possible career-paths:
Data Analytics Technology Domain Lead
Data Analytics Lead Consultant
Analytics Architect / Lead Analytics Solution Consultant
Senior Specialist Data Analytics

Company Description

Cross Roads India Assistance, India’s first and largest road side repair assistance service... provider. Established in 1999, we have by our side 13 years of ground fleet management experience. We attend to over 1100 road side repairs every day and had so far handled over 1.5 Mn road side repairs. We are also recognised as a critical service provider under social security category hence we have been allotted with a four digit number 1922 for the safety of the general motorist.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Compulsory Education
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