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Manager Marketing Effectiveness Analyst

Mumbai, Maharashtra

Kelly Services India Pvt Ltd

Job Description

Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations
Understanding business objectives and designing surveys to discover prospective customers preferences
Compiling and analyzing statistical data using modern and traditional methods to collect it

Job description
Job brief :
We are looking for a methodical Market Research analyst to survey customer preferences on our marketing (promotional items, campaigns) and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities :
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation
Remain fully informed on market trends, other parties researches and implement best practices
Field work to understand the insights
Drive marketing effectiveness along with key stakeholders


Requirements :

Proven market research analysis experience :
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field
Around 3-5 years of experience (preferable)

Company Description

About Kelly Services - US Fortune 500 Company (TOP 6 Outsourcing company in the world)Kelly... Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kelly provides employment to more than 560,000 employees annually. Revenue in 2012 was $5.5 billion.   Read full description

Additional Information

Last updated:
07/11/2017
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between three and five years
Education:
Compulsory Education
Salary range:
₹ 5,00,000 - ₹ 7,00,000 / Yearly (Gross Pay)
Category:
Jobs in Marketing / Communication / Advertising / PR
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