Assist the Marketing Team for managing execution of digital strategy for multiple brands/business units, including both ongoing daily activities and mission-critical strategic initiatives.
Serves as the in-house SME-Subject Matter expert for digital content marketing including corporate initiative, setting divisional content strategy, receiving necessary content approvals as well providing input for design, SEO, and relevant analytics.
Identify and run controlled and measurable experiments to pilot future digital marketing capabilities
Leads and executes the development of content marketing planning and execution capabilities across social, mobile, email, online media and web.
Work closely with the cross-functional teams, external agencies and technology vendors to successfully launch digital initiatives efficiently
Take the lead on bringing to light new insights and ideas on improving businesses using digital channels.
Create reports and assist with well-developed business cases using marketing analytics in support of these ideas.
Keep the marketing team current on emerging digital trends and technologies.
Working knowledge of leading social media analytics tools.
Conduct competitive analysis studies on competitors, including digital footprint analysis.
Lead and manage SEO, SEM, and social media programs.
Must be a creative thinker with excellent listening and communication skills.
Alkem Laboratories has evolved to become a pioneer in the formulations segment & is the 8th... largest pharmaceutical & healthecare company of Indian Pharmaceutical industry Read full description