NATURE OF THE JOB
The role delivers standardised data, Stakeholder Management, Project Management and Training/People Management and provision of customer lists across all Marketing and E Commerce touch points.Data quality and integrity should be consistently adhered to, as to ensure accurate and consistent reporting and decision making.
Project Management and Training
Globally lead web trading analytics and reporting (including optimization of Proposition and Traffic Acquisition channels such as PPC and SEO) across network of MDD transactional websites to achieve ecommerce sales per day performance in accordance with overall business strategy.
Globally lead analytics and reporting for Global E Commerce Trading programs. This includes site and page level reporting and analysis of creative asset and trading programs leading to improved trading performance.
Manage, lead and develop a team to ensure the successful execution and innovation of our e-commerce proposition
Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the marketing campaigns.
Transform large, complex, disparate, and often raw (normalized) data sets into quantifiable relationships, trends, and actionable insights.
Produce analytics that drive and measure progress against multi-year digital/marketing strategy.
Deliver forward looking marketing insights. Understand industry trends and evolving external landscape that may inform/influence strategic plans.
Develop, enhance and maintain advanced analytic models that generate new business insights or deliver predictive services for ecommerce & marketing.
Combine business data, industry benchmarks, and emerging industry trends to produce insights that inform the marketing strategy, customer experience, and customer segmentation at a global level.
Leverage predictive analytics, experimental data designs and models to drive ecommerce/marketing business performance.
Develop predictive models on customer churn models/NPS, marketing attribution models, market basket analysis, customer Life Time Value (cLTV) etc. calculations to inform/influence marketing programs and multichannel activity, as well as measure the effectiveness of marketing (ROI).
Partner with Leadership team, eComm/Marketing, BI and other Business Units to develop best in class processes and techniques to leverage data sciences (i.e. predictive modelling) across PF.
Manage end to end deliverables of the projects, regular task and adhocs by adhering to timelines and stakeholder expectations
Ensure that the Standard Operating Procedures are followed where applicable and all relevant documents are updated
Work with team members within Analytics team as mentor.
Coaching and performance management
Workflow allocation within the team
Escalation handling and management
Work with the Leadership and Business Stakeholders to develop pipeline for projects
Develop personal in-depth relationship with key business leaders and ensure continuous inflow of Business-As- Usual and project work
Manage Stakeholder interactions by having regular updates and growing stakeholder engagement
Meeting /exceeding quality and timeline expectations for all projects
Design, plan and scope out projects with stakeholders
Explain project methodology and project approach to required stakeholders
Experienced Analystwith 7+yearsweb analytics including 2-5 years of exp in Advance Analytics
Experience in Statistical models, Adobe Sitecatalyst is must
Web/Marketing Analytics / data modeling / experience with core analytics tool sets (e.g. R,SAS,SPSS, SQL, Advance Excel etc)
Understanding of data nuances and focus on quality
Demonstrated experience and in-depth knowledge with advance/web analytics and measurement tools such as Adobe Sitecatalyst/ Statistical Modelling
Familiarity withdevelopment procedures, preferably in an ecommerce environment
Flexible, able to respond immediately to often changing business priorities